Radio 538
Radio Program
Radio 538
www.538.nl
Radio Program

Talpa Radio, headquartered in Hilversum, Netherlands, operates Radio 538, the country's leading commercial radio station targeting listeners aged 13 to 50 with a focus on pop, dance, rock, and R&B music. Known for its top DJs, impactful marketing campaigns, and large-scale events like Koninginnedag at Museumplein Amsterdam, it serves a vibrant audience interested in entertainment, music, and branded content. Talpa Radio specializes in broadcast media production and distribution with strong expertise in advertising, digital media, and event management.

PR target profile

Reach Radio 538 with the right story.

Radio 538 is a radio program with 12 journalists in the Presscloud database. The newsroom mainly covers Music, Entertainment, Marketing & Communication, Culture & events. Your best shot is a personal pitch that builds on what a journalist recently published.

Radio 538 is worth pitching when your story touches music, entertainment, or branded events in the Netherlands. It matters for PR professionals who want to reach a lively, mainstream audience through a top commercial radio brand.

Presscloud tracks 12 journalists at Radio 538, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.

Search traffic origin
Where the search traffic comes from
96%
Netherlands
Netherlands 96%
Other 4%

Estimated share of organic search traffic by country.

Outlet at a glance
12
journalists tracked
108.7K
estimated website visitors per month
Company details
Founded 1992
Headquarters Hilversum
Employees 201-500 employees
Editorial structure

12 journalists, spread across the various editorial teams

The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.

View individual journalists →
Music
12
journalists
Entertainment
2
journalists
Marketing & Communication
1
journalists
Culture & events
1
journalists
Fit & healthy
1
journalists

What Radio 538 covers

Radio 538 reports on music and entertainment through its Music, Entertainment, Culture & events, Fit & healthy, and Marketing & Communication desks. The outlet also covers beats such as Dance and Psyche.

Beats the editorial team relies on

What is a beat? Read the glossary explainer

Marketing & Communication
Psyche

How to pitch successfully to Radio 538

Pitch this outlet with a clear angle that fits its music and entertainment focus. Highlight any events, campaigns, or branded content that would resonate with a mainstream Dutch audience. Keep your pitch concise and show why it belongs on a commercial radio program.

What is a pitch? Read the glossary explainer

Pitch checklist
Make sure your story fits one of the known desks before sending.
Lead with a music, entertainment, or event angle that appeals to a broad audience.
Keep the pitch short and to the point.
Mention any relevant campaigns or branded content clearly.
Use a direct subject line that signals relevance to radio listeners.
Avoid technical jargon that would not connect with a mainstream audience.
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FAQ

Frequently asked questions about Radio 538

Answers to the most common questions. Missing something? Contact us.

To get into Radio 538, send a clear pitch that fits one of its desks such as Music, Entertainment, or Culture & events. Presscloud helps you build a targeted press list and approach the outlet directly with a relevant story.
Radio 538 covers music, entertainment, culture and events, marketing and communication, and health and fitness. Its beats also include Dance and Psyche.
You should pitch the desk that best matches your story, such as Music or Entertainment. Presscloud lets you find and reach the right contacts at this outlet without needing a personal network.
Radio 538 reaches a broad Dutch audience interested in pop, dance, rock, and R&B music as well as entertainment and events. It is a leading commercial radio station in the Netherlands.
Yes. Radio 538 has a Marketing & Communication desk and is known for impactful marketing campaigns and branded content. Pitches that tie into events or promotions fit well here.
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79,894 journalists in our database · 52,752 publications achieved by customers