SheKnows is a digital media outlet focused on parenting and lifestyle content, targeting primarily parents and families. It covers a range of topics including parenting, entertainment, health, food, and shopping, and features voices relevant to teen audiences through its Teen Council section. The site is recognized for its authoritative, family-centered editorial approach and active presence on social media platforms like Instagram, Facebook, and Twitter.
Reach SheKnows with the right story.
SheKnows is a online media with 4 journalists in the Presscloud database. The newsroom mainly covers Food & Beverage, Beauty, HR and Career, Entertainment. Your best shot is a personal pitch that builds on what a journalist recently published.
SheKnows is worth pitching when your story fits consumer facing lifestyle or entertainment coverage in the United States. It can be a relevant outlet for brands, companies, and experts with news that clearly matches one of its known desks and can be explained in a direct, useful way.
Presscloud tracks 4 journalists at SheKnows, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.
Recently published in SheKnows
A snapshot of what SheKnows recently published.
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4 journalists, spread across the various editorial teams
The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.
What SheKnows covers
SheKnows has a tracked newsroom that covers areas including Food & Beverage, Beauty, HR and Career, Entertainment, and Interior & Home Decorating. Any outreach should match these desk labels closely and stay relevant to the outlet's role as Online Media in the United States.
Beats the editorial team relies on
What is a beat? Read the glossary explainer
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Consumers
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Beauty
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Entertainment
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Business interior media
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Business
How to pitch successfully to SheKnows
Pitch SheKnows with a clear angle that fits one of its known desks. Keep your outreach specific, practical, and easy to place within Food & Beverage, Beauty, HR and Career, Entertainment, or Interior & Home Decorating. If your news is consumer facing, explain the real use, relevance, or takeaway quickly. If it is more business related, make sure the connection to the desk is explicit before you send.
What is a pitch? Read the glossary explainer
Pitch checklist
- Match your story to a known desk label
- Lead with the clearest news angle
- Keep the pitch relevant to Online Media
- Explain the consumer or audience relevance
- Use examples or details that fit the desk
- Send it to the most relevant contacts only
Frequently asked questions about SheKnows
Answers to the most common questions. Missing something? Contact us.
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