Trouw
Newspaper
Trouw
www.trouw.nl ·Amsterdam
Newspaper

Trouw is a Dutch national quality newspaper based in Amsterdam, founded in 1943 as a resistance paper. It offers daily news alongside in-depth background, analysis, reports, and opinions, targeting readers interested in thoughtful journalism. Recognized for its innovative 'daily weekly' concept and award-winning design, Trouw is part of the Belgian publisher De Persgroep and maintains a significant digital presence.

PR target profile

Reach Trouw with the right story.

Trouw is a newspaper with 206 journalists in the Presscloud database. The newsroom mainly covers Politics and government, Culture & events, Fit & healthy, Economy and Finance. Your best shot is a personal pitch that builds on what a journalist recently published.

Trouw has 191 tracked journalists spread across 12 editorial teams. That makes it a relevant outlet if you want to send a press release or pitch about topics that go beyond quick news hooks, such as politics, nitrogen, energy, care, religion, culture, and international developments with social impact.

Presscloud tracks 206 journalists at Trouw, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.

Search traffic origin
Where the search traffic comes from
95%
Netherlands
Netherlands 95%
Belgium 3%
Other 2%

Estimated share of organic search traffic by country.

Outlet at a glance
206
journalists tracked
359.8K
estimated website visitors per month
Company details
Founded 1943
Headquarters AMSTERDAM, Noord-Holland
Employees 51-200 employees
Past 30 days
1,166
articles tracked by Presscloud
Fresh off the press

Recently published in Trouw

A snapshot of what Trouw recently published.

Editorial structure

206 journalists, spread across the various editorial teams

The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.

View individual journalists →
Politics and government
80
journalists
Culture & events
54
journalists
Fit & healthy
30
journalists
Economy and Finance
24
journalists
Lifestyle
23
journalists
Science
21
journalists
Sustainability
21
journalists
Entrepreneurship
20
journalists

What Trouw covers

Trouw has 191 tracked journalists and publishes noticeable coverage across 12 editorial teams on politics and government, international conflicts, nitrogen and agriculture, energy and sustainability, health, law and human rights, religion, and culture. In recent headlines, you see a lot of context and background on cabinet policy, farmers and nitrogen, alcohol and health, climate effects, art and pop culture, plus stories about faith communities, the history of slavery, and social issues.

Beats the editorial team relies on

What is a beat? Read the glossary explainer

Politics and government
Politics

How to pitch successfully to Trouw

Pitch Trouw with an in-depth angle and a clear social consequence. Think news or data about nitrogen, agriculture, energy saving, European technology, health, religious communities, law, culture, or international developments that affect the Netherlands. A strong pitch for Trouw is not only new, but also shows what policy, technology, or social change means for citizens, farmers, institutions, or faith communities.

What is a pitch? Read the glossary explainer

Pitch checklist
Connect your news to a visible social issue
Support claims with data, research, or practical experience
Make the impact on citizens, farmers, or institutions concrete
Choose an angle that fits politics, sustainability, health, or culture
Avoid promotional language and focus on analysis
Show why the topic matters now
Reach the journalists of Trouw with Presscloud
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FAQ

Frequently asked questions about Trouw

Answers to the most common questions. Missing something? Contact us.

Your best entry point at Trouw is a targeted pitch that fits topics the newspaper covers heavily, such as politics, nitrogen, sustainability, health, religion, and culture. Presscloud helps you build a relevant press list for that and send your story personally.
Approach the Trouw newsroom with a short, factual story idea, plus why it is relevant now and what its social impact is. Presscloud helps you select Trouw and other suitable media in a targeted way for your news or tip.
Yes, a letter to the editor is meant for reader reactions and opinion, not for PR or news submission. If you want to bring news, research, or a scoop to attention, a press release or editorial pitch is a better fit.
Topics that fit Trouw well include politics and government, nitrogen and agriculture, energy and sustainability, health, law, religion, culture, and international issues with social significance. Recent coverage shows that Trouw mainly looks for substance, context, and consequences for society and policy.
Trouw has an estimated reach of 500000 and 18967 website visitors per month according to the available data. That makes it a relevant title if you want to place an in-depth story with a broad Dutch audience.
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79,894 journalists in our database · 52,752 publications achieved by customers